erhard 0472 835615

Boutique · Erhardgasse 6 · Brixen

Mode Erhard Brixen: Italian fashionfor women & men.

Hand-picked Italian labels, from relaxed to elegant, and advice that takes its time for you. In the heart of Brixen's old town for 37 years.

  • Women & men
  • 14 Italian brands
  • Personal advice
Your occasion Plan your visit

Mon – Fri · 9:30–13:00 & 14:30–18:30 · Sat · 9:30–18:00

Two customers at a clothes rail at Mode Erhard in Brixen

IThe boutique | la boutique

One boutique. One vault. One family.

For 37 years Petra and Franz Jöchler have chosen every collection themselves, with passion and an eye for what truly suits their customers. No chain, no mass production. Only clothes they would also recommend to you in person.

Petra & Franzwith the team · Erhardgasse 6

Mode Erhard's shop floor beneath white vaulted ceilings: the way through to womenswear with the mural, a mannequin in a suede coat and menswear beyond

IIThe vault | la volta

Small, but exquisite.

One floor beneath white vaults, in the heart of the old town. Those who visit us take their time. So do we.

  • Mode Erhard's womenswear with a mural of a woman with flowers in her hair, lit clothes rails and a customer walking past
    Womenswear beneath the mural
  • View through a white arch into womenswear with the mural
    Through the arch
  • The façade of Mode Erhard on Erhardgasse with the town gate, passers-by walking past
    Erhardgasse 6
  • Menswear with a wooden table, shelves of knitwear and shirts and an archway
    Menswear, and on through the arch

IIIStyle | lo stile

Your day, your style.

  1. Woman in a leopard-print velvet trouser suit with a long bead necklace I

    The special occasion

    A party, a celebration, a day to remember: we put together something from our selection that you will feel good in all day long.

  2. Woman with an ice cream leaning on a wooden fence in a park, patterned blouse, burgundy jumper over her shoulders and wide jeans II

    The weekend

    An outing, a brunch, a stroll through the old town: relaxed, yet well dressed.

  3. Man in a checked jacket and roll-neck in a sculptor's studio III

    The evening

    A table in the old town, a glass of Lagrein. And a coat that tells its story before you do.

  4. Man in a beige corduroy suit with a hoodie and sneakers among sculptures IV

    Sporty-elegant

    Waistcoats, knitwear, sneakers: the look that stays relaxed, yet gets every detail right.

  5. Woman in a floral jumper, leather trousers and gold earrings in front of a black door V

    Smart casual

    Polished without looking stiff: blouses, shirts and smart trousers for all sorts of occasions.

  6. Woman in a grey wool coat, argyle jumper and white trousers on a zebra crossing VI

    Everyday

    Casual, but never random: jeans, knitwear, a good shirt, sneakers. For the many days that aren't special, but still count.

Reviews | dicono di noi

What people in Brixen say about us.

Reviews on Google

“Very stylish clothing for her and him at fair prices, with professional sales staff who know their trade and give excellent advice (especially the blonde lady). I have already bought several pieces there and will definitely be back.”

Thomas S.★★★★★ · Google

  • “Great advice and really beautiful clothes, a true feel-good shop. I'll definitely be back!”

    Nadia U.★★★★★ · Google

  • “Top advice, a lovely shop with an excellent selection of clothing and accessories.”

    Raffaele H.★★★★★ · Google

  • “Lovely shop, friendly service … definitely recommended!”

    Helmut M.★★★★★ · Google

IVOur brands | i marchi

Italian labels, hand-picked.

We don't buy collections, we buy pieces. Every season anew, and each one with the same question: would we recommend it to our customers?

  • Harmont & Blaine
  • Seventy Venezia
  • Blukey
  • Fradi
  • iBlues
  • Maria Bellentani
  • Dekker
  • Camouflage AR and J.
  • Distretto 12
  • AT.P.CO
  • SH Zero
  • Shockly
  • Mabrun
  • Ghirardelli

… and others we discover anew every season.

VWomen & men | donna & uomo

Mode Erhard's womenswear beneath the vault: a rail of coats, knitwear and blouses in front of a mural of a woman with flowers

Women

Dresses · Blouses · Coats · Knitwear · Jeans · Shoes · Bags

Mode Erhard's menswear beneath a white vault: shelves of knitwear, shirts and trousers, a wooden table and a mannequin in a lilac jumper and scarf

Men

Jackets · Shirts · Knitwear · Jeans · Parkas · Sneakers

VIBrixen | bressanone

The Alps behind us, Italy at heart.

The mountains

The Plose on the doorstep, the cathedral at the end of the lane. Brixen is the oldest town in Tyrol and the loveliest place for a stroll.

La dolce vita

Light fabrics, clean cuts, colours like a summer evening. With us, that holiday feeling becomes a favourite piece you take home.

VIIVisit | vieni a trovarci

Erhardgasse 6.

In the heart of the old town, a few steps from Cathedral Square. Drop in, even just to browse.

Mon – Fri · 9:30–13:00 & 14:30–18:30 · Sat · 9:30–18:00

Address
Erhardgasse 6, 39042 Brixen
Monday – Friday
9:30 – 13:00 · 14:30 – 18:30
Saturday
9:30 – 18:00
Sunday
closed
Directions Call us Write to us
View on Google

VIIIGood to know | buono a sapersi

Good to know · buono a sapersi

Which brands does Mode Erhard in Brixen stock?

Hand-picked Italian labels for women and men, including Harmont & Blaine, Seventy Venezia, Blukey, Fradi, iBlues, Maria Bellentani, Dekker, Camouflage AR and J., Distretto 12, AT.P.CO, SH Zero, Shockly, Mabrun and Ghirardelli. The range changes with the seasons.

What do you look for when choosing your clothes?

Quality you can feel: fabrics that still feel new after the third winter, seams that hold and cuts that fit. Petra and Franz Jöchler choose every piece themselves and always ask whether they would recommend it to their customers in person.

Where exactly is the shop?

At Erhardgasse 6 (Via Sant'Erardo 6), 39042 Brixen (Bressanone), in the heart of the old town, a few minutes' walk from Cathedral Square.

What are Mode Erhard's opening hours?

Monday to Friday from 9:30 to 13:00 and from 14:30 to 18:30, Saturday from 9:30 to 18:00 without a break. The shop is closed on Sundays.

Do you offer advice for special occasions?

Yes. Petra and Franz Jöchler advise you in person and will gladly put together something from the current selection for your special day. For an in-depth consultation it's best to call ahead: +39 0472 835615.

Where can I find an elegant outfit in Brixen as a wedding guest, or for a confirmation or christening?

At Mode Erhard, Erhardgasse 6, in the heart of Brixen's old town. Petra and Franz Jöchler put together an outfit for women or men from Italian labels: for wedding guests, confirmations, christenings, communions or a festive evening. Call ahead and there will be time for an in-depth consultation: +39 0472 835615.

Does Mode Erhard have classic and sporty-elegant fashion?

Yes, both. Classic and elegant with coats, jackets, blouses, shirts and fine knitwear; sporty-elegant with waistcoats, knitwear, jackets and sneakers. For women and men, from hand-picked Italian brands such as Harmont & Blaine, Seventy Venezia, Fradi and Distretto 12.

Is it worth a visit on holiday in Brixen?

Yes. Mode Erhard is in the heart of the old town, a few minutes from Cathedral Square, and perfect for a stroll. Many visitors take home an Italian favourite as a souvenir. We offer advice in German, Italian and English.

Who is Mode Erhard the right shop for?

For fashion-conscious women and men who value quality, Italian style and honest advice, whether sporty, classic or extravagant.

Can I shop online?

Mode Erhard is deliberately a shop where you can touch and try things on. There is no online shop. For questions about individual pieces, the team is happy to help by phone or email.